Managing markets Essay Example | Topics and Well Written Essays - 1000 words

Managing markets - Essay Example "Customer relationship management teaches the tools that are needed to reach a customer in a way that instills trust and confidence. Some of these tools include methods in the way the customer is approached. Building up a level of common ground with the customer is an effective way to start building that confidence. Studies show that people are drawn to what they are attracted to. When a customer is approached by a salesperson that is confident, well dressed, and can communicate well, they are more likely to listen from the beginning to the end" (StreetDirectory). The customer relationship strategy can either be an IT-based or a staff-based solution. Markets with low contact such as through the internet should employ an It-based solution, while markets with high contact such as a high-fashion shop should employ a staff-based customer relationship strategy. The other necessary to a successful customer relation is of course the staff. Being the people who have direct dealings with the customers, the staffs can make or break customer relations. If the service is excellent, then customers will be encouraged to return, as opposed to an ugly and disrespectful service. To maintain an effective staff, the management has a very active role to do. First important thing to have is a good salary. It is understandable that a good salary breeds contentment and loyalty. Second is good working condition. Inevitably, the working condition affects the mood of the workers. A good working condition lightens up things for the workers and this is conveyed to the customers. Lastly, a good management brings a smile to the staff. With a good management, staffs find it more enjoyable to work. Conclusion Customer relation has its roots from the management. This is transcended into the employees and staff and conveyed to the customer. An excellent service, coupled with information technology would both boost relationship with the customer. Works Cited StreetDirectory. Importance of Customer Relationship Management. 9 September 2009 . TechTarget. http://searchcrm.techtarget.com. 9 September 2009 . Public Relation and Social Networks Introduction Public Relation is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. "The main goal of apublicrelationsdepartment is to enhance a company's reputation. Staff that work inpublicrelations, or as it is commonly known, PR, are skilled publicists. They are able to present a company or individual to the world in the best light. The role of apublicrelatio